Diddy: The Arrogance Continues

Here's a tough one: who's more arrogant, Kanye West or Diddy?

I honestly think it's a tie.

Diddy is now the CMO/brand manger/marketing evangelist for Ciroc Vodka. His goal is to make Ciroc the top luxury vodka brand. Part of this strategy: declaring Ciroc the "official" vodka for New Year's Eve. Um, yeah, whatevah Didders.

Where does the arrogance come in?

Here are some quotes surrounding his role:

Commenting on his scent, Unforgivable, surpassing sales of J. Lo's and Sarah Jessica Parker's perfume:

"I'd just like to take a moment to apologize to those ladies and hope they still speak to me on the red carpet."

Oh, and here's a bunch of blah blah blah from an Ad Age interview:

"There's no vodka out there that spoke my language. It was the same with my records and with Sean John. Nobody was speaking to the fashion community like I was. I didn't think there was a vodka whose marketing spoke to my lifestyle, that made me feel like I want to feel. I've branded myself as the king of celebration, and that's what this alliance is about."

Happy New Year Didders.